Lucas Martinez

Insights & Optimization Advisor

I’m Lucas Martinez. I review analytics reports and dashboards to spot trends—like rising bounce rates, traffic shifts, or underperforming pages—and translate those insights into clear recommendations for clients. I also monitor campaign performance, attribution paths, and user segments to uncover growth opportunities. Outside work, I create mock reports to test new optimization ideas. I believe data without action is wasted; my job is to turn numbers into smarter strategies. My aim is to guide clients toward continuous improvement based on real user behavior.