Shopping & Paid Search Ads
Shopping & Paid Search Ads
Put Your Products in Front of High‑Intent Shoppers
Combining Shopping with targeted paid search ensures you reach customers exactly when they’re ready to buy. At Need Order, we build and optimize feed‑driven Shopping campaigns alongside finely tuned search ads—maximizing visibility, clicks, and ROI across Google, Bing, and more.
Core Services
Campaign Strategy & Keyword Research
- Discover high‑value, intent‑driven keywords for text ads and identify top‑performing product groups for Shopping campaigns
- Structure campaigns around themes, margins, and seasonal peaks for strategic coverage
Shopping Feed Management
- Optimize feed attributes (titles, descriptions, categories, custom labels) to align with search queries and ad group structures
- Segment products into tailored ad groups and merchant promotions to boost relevancy and Quality Score
Bid & Budget Optimization
- Implement automated bid strategies (Target ROAS, Maximize Conversions) and manual adjustments for high‑priority products
- Allocate budgets dynamically across Shopping and Search based on real‑time performance and inventory levels
Ad Copy & Creative Testing
- Develop compelling ad text with clear calls‑to‑action, highlighting promotions, reviews, and USP
- A/B test headlines, descriptions, ad extensions, and Shopping assets (promo overlays, badges) to uncover top performers
Why Shopping & Paid Search Ads Matter
Without integrated Shopping and Search:
- You miss capturing high‑intent traffic at critical moments
- Poorly structured feeds and keywords lead to wasted spend and low click‑through rates
- Ad performance drifts without continuous optimization and testing
- Competitors dominate SERPs and Shopping results, stealing potential sales
We solve this by uniting feed optimization, keyword mastery, and bid automation—so your products appear prominently, ads convert consistently, and your ROAS steadily improves.
What’s Included in Shopping & Paid Search Ads
✅ Account & Feed Audit
Full review of existing campaigns, feed health, and account structure with prioritized recommendations.
✅ Campaign & Ad Group Setup
Custom Shopping and Search campaigns organized by product categories, margin tiers, and audience intent.
✅ Advanced Bidding Strategies
Implementation of smart bidding algorithms complemented by manual bid adjustments for top SKUs.
✅ Creative Assets & Extensions
Creation of ad copy, image overlays, and ad extensions (sitelinks, callouts, structured snippets) for maximum impact.
✅ Performance Monitoring & Reporting
Real‑time dashboards and weekly summaries tracking impressions, clicks, CTR, conversions, and ROAS.
✅ Ongoing Optimization
Bi‑weekly bid tuning, negative keyword management, and feed refinement based on data‑driven insights.
What You Get with Need Order
- Peak Visibility: Products and ads showcased to ready‑to‑buy audiences.
- Efficient Spend: Automated bids and budget reallocations that maximize ROI.
- Higher Conversions: Tested creatives and optimized feeds that drive more sales.
- Actionable Insights: Clear reports guiding continual performance gains.
- Scalable Growth: A framework ready to expand as your catalog and channels grow.
What Clients Are Saying?
“Need Order’s combined Shopping and text‑ad approach boosted our paid revenue by 60% in three months. Their feed optimizations and bid strategies are spot on.”
— Miguel T., E‑Commerce Director at StyleHub
Still Have Questions?
Q: Which platforms do you support?
A: Google Ads (Shopping & Search), Microsoft Advertising, and Amazon Sponsored Products.
Q: How quickly can we see results?
A: Early performance data emerges in 1–2 weeks; significant ROI improvements typically within 4–6 weeks.
Q: Can you manage large product catalogs?
A: Absolutely—we scale our campaign structures and feed optimizations for catalogs of any size.