Social Commerce Campaigns
Social Commerce Campaigns
Turn Social Engagement into Direct Sales
Social platforms aren’t just for awareness—they’re powerful storefronts. At Need Order, we design and execute shoppable campaigns on Facebook, Instagram, Pinterest, and TikTok—seamlessly integrating product catalogs, creative ads, and checkout flows to drive conversions without leaving the feed.
Core Services
Catalog Integration & Shop Setup
- Connect and configure your product catalog for Facebook Shops, Instagram Shopping, Pinterest Catalogs, and TikTok Shop
- Ensure accurate pricing, inventory sync, and compliance with each platform’s requirements
Shoppable Ad Creative & Formats
- Develop carousel, collection, and dynamic product ads with in‑feed “tap to shop” functionality
- Craft interactive formats—Instagram Reels tags, Pinterest Product Pins, and TikTok Branded Mission integrations
Audience Targeting & Retargeting
- Build custom audiences from website visitors, past purchasers, and lookalike segments for high‑intent targeting
- Deploy dynamic retargeting sequences showcasing viewed products with personalized offers
Checkout Optimization & Attribution
- Streamline in‑platform checkout or drive to optimized landing pages for frictionless purchase flows
- Implement UTM tracking and pixel setups to attribute revenue back to each social channel and campaign
Why Social Commerce Campaigns Matter
Without social commerce:
- You miss impulse purchases from engaged followers
- Friction in the buyer journey causes high drop‑off before checkout
- Retargeting lacks personalization, reducing conversion rates
- You underutilize the direct‑sell potential of your social audiences
We solve this by layering seamless shop setups with dynamic creatives and precision targeting—so every scroll presents a clear path to purchase and maximizes your social ROI.
What’s Included in Social Commerce Campaigns
✅ Shop & Catalog Configuration
We integrate your catalog and set up in‑platform shops with accurate sync and rich product details.
✅ Creative & Format Development
We produce shoppable assets—carousels, collections, and interactive videos—tailored to each network.
✅ Advanced Targeting & Retargeting
We define audience segments, build dynamic product sets, and schedule retargeting cadences.
✅ Checkout Flow & Landing Page Audit
We optimize native checkouts or landing pages for speed, clarity, and mobile UX.
✅ Performance Dashboard & Reporting
We deliver real‑time metrics on impressions, taps, add‑to‑carts, and revenue by channel.
✅ Ongoing Optimization
We iterate on creatives, targeting, and offers based on data‑driven insights to boost sales.
What You Get with Need Order
- Streamlined Purchases: One‑tap shopping experiences that reduce friction and boost conversions.
- Higher AOV: Dynamic product recommendations and bundles in ads that increase basket size.
- Efficient Spend: Precision retargeting to audiences most likely to convert.
- Unified Attribution: Clear visibility into which social campaigns drive revenue.
- Scalable Sales: A repeatable framework that grows your social commerce channel.
What Clients Are Saying?
“Need Order’s social commerce campaigns transformed our Instagram followers into a steady revenue stream. We saw a 3× ROAS and a 25% uplift in average order value.”
— Sarah T., E‑Commerce Manager at UrbanStyle
Still Have Questions?
Q: Which platforms should we prioritize?
A: We recommend based on your audience—Instagram and Facebook for broad reach, Pinterest for discovery, and TikTok for trend‑driven impulse buys.
Q: Can we use native checkout vs. landing pages?
A: Yes—we optimize both in‑app checkout and custom landing pages to balance speed and data capture.
Q: How often should we refresh products and creatives?
A: We suggest weekly or bi‑weekly updates to showcase new arrivals, promotions, and bestsellers for maximum engagement.