In-App Advertising
In-App Advertising
Monetize and Engage Your Users with Contextual Ads
Turn your app into a revenue engine while enhancing user experience. At Need Order, we design and manage in‑app advertising strategies—balancing monetization goals with seamless placement to maximize eCPM, retention, and lifetime value.
Core Services
Ad Format & Placement Strategy
- Select optimal ad types—banner, interstitial, rewarded video, native—to fit your app’s flow and audience preferences
- Map high‑value placements that drive engagement without disrupting user experience
Demand Partner & Network Integration
- Integrate top ad networks (AdMob, Unity Ads, ironSource, AppLovin) and programmatic exchanges for maximum fill rate and yield
- Configure header bidding or waterfall setups to prioritize highest‑paying sources
Frequency Capping & Mediation Optimization
- Set smart frequency caps and pacing to avoid ad fatigue and maintain session quality
- Continuously adjust mediation waterfalls based on real‑time eCPM and fill metrics
Performance Tracking & Revenue Optimization
- Implement in‑app analytics to measure impressions, clicks, completion rates, and eCPM by placement and network
- Run A/B tests on ad formats, placement timing, and rewards to boost revenue and user satisfaction
Why In‑App Advertising Matters
Without a strategic in‑app ad approach:
- Poorly placed ads disrupt user sessions and increase churn
- Low‑yield networks drag down overall revenue performance
- Excessive ad frequency frustrates users and damages retention
- Monetization remains capped by manual setups and stagnant eCPMs
We solve this with a data‑driven ad ecosystem—optimizing placements, partners, and pacing to grow your top and bottom line while preserving user experience.
What’s Included in In‑App Advertising
✅ Monetization Audit & Roadmap
Review current ad performance, user engagement, and revenue leaks; outline a prioritized optimization plan.
✅ Ad Network & Mediation Setup
Integrate SDKs, configure mediation scripts, and establish waterfall or header bidding rules for peak yield.
✅ Ad Placement & Frequency Guidelines
Define placement rules, session pacing, and reward logic to balance revenue with retention.
✅ Dashboard & Reporting
Custom dashboards tracking fill rate, eCPM, ARPDAU, and user behavior against ad metrics.
✅ Continuous Optimization
Weekly reviews to adjust waterfalls, frequency caps, and creative rotations for sustained revenue growth.
✅ User Experience Safeguards
Implement soft‑launch tests, feedback loops, and session quality monitoring to prevent ad overexposure.
What You Get with Need Order
- Higher eCPMs: Optimized network pairings and waterfall logic drive top bid extraction.
- Improved Retention: Thoughtful placement and capping maintain user satisfaction.
- Scalable Revenue: A flexible mediation setup ready for new networks and formats.
- Actionable Insights: Real‑time analytics informing continuous ad strategy tweaks.
- Balanced UX: Seamless integration that keeps your users engaged and returning.
What Clients Are Saying?
“Need Order’s mediation strategy boosted our rewarded video eCPM by 40% and reduced churn from ad fatigue. It’s the sweet spot between monetization and UX.”
— Ravi K., Product Monetization Lead at GameHive Studios
Still Have Questions?
Q: Which ad networks should we start with?
A: We recommend a mix of direct and programmatic partners—AdMob, Unity Ads, ironSource, and a header bidding platform optimized for your region.
Q: How do you prevent ad overload?
A: We set and test session‑based and cumulative frequency caps, plus soft‑launch feedback to fine‑tune pacing.
Q: Can you integrate with our existing analytics setup?
A: Absolutely—we push ad metrics into your BI dashboards for unified revenue and engagement reporting.