Online Reputation Management
Why Online Reputation Management Matters
- First Impressions Happen Online: 91% of people read online reviews before buying or engaging. A single negative search result can cost you credibility, customers, or even funding.
- Search Visibility Drives Reputation: Google is the new front page. What ranks first defines you—whether it’s a bad review, misleading article, or outdated information.
- Trust Is the Conversion Catalyst: People buy from brands they trust. Proactive reputation building improves click-through rates, conversion rates, and brand loyalty.
- You Can’t Ignore What’s Being Said: Unmanaged reviews or damaging news can spiral into long-term brand damage and PR crises.
- ORM Is a Long-Term Asset: It’s not just damage control—it’s digital PR, branding, and SEO combined to build trust that lasts.
Challenges We Solve
- Negative Search Results: Bad reviews, news articles, forums, or blog posts dominating the first page of Google.
- Low Star Ratings: Unbalanced or outdated ratings on platforms like Google My Business, Yelp, or Glassdoor.
- No Online Presence: For startups or executives, a lack of information online can raise red flags for customers or investors.
- Viral Social Complaints: Unaddressed customer complaints on Twitter, Reddit, or Instagram gaining traction.
- Reputation Crises: PR fallout, scandals, legal issues, or product issues impacting public perception.
- Brand Inconsistency: Conflicting information or unclaimed profiles damaging your credibility.
- Fake Reviews & Competitor Smear Campaigns: Unethical tactics eroding your online image.
Our ORM Process
1. Audit & Monitoring Setup
We perform a 360° reputation audit—analyzing your brand mentions, reviews, search results, social sentiment, and media coverage.
- Reputation Scorecard
- Review Benchmarking
- Sentiment Analysis
- SERP & Knowledge Panel Audit
- Competitor Comparison
We set up real-time alerts and dashboards to monitor your name, brand, executives, and products across all key platforms.
2. Negative Content Suppression & Repair
We strategically push down negative results using SEO, content marketing, and media placement.
- High-authority content creation (blogs, press releases, interviews)
- Profile optimization (LinkedIn, Google, Wikipedia)
- Structured interlinking to improve positive visibility
- Legal takedown requests for defamatory or false content (when applicable)
3. Review Management
We monitor and manage reviews across all major platforms, ensuring timely responses and proactive customer engagement.
- Custom review response templates
- Encouraging happy customers to leave positive reviews
- Resolving negative feedback with empathy and transparency
- Reporting and removing fake or abusive reviews
4. Content Strategy & SEO for Reputation
We create and optimize digital content that builds your authority and trustworthiness.
- Executive bios and thought leadership articles
- Positive brand stories and case studies
- FAQ pages and branded search optimization
- YouTube videos, podcasts, and interviews
- High-ranking business profiles and citations
5. Crisis Management
When reputation threats arise, we act fast with a coordinated, transparent plan.
- Real-time messaging strategy
- Press outreach and controlled disclosures
- Social media containment and community management
- Stakeholder communication plans
- Monitoring sentiment shifts and recovery tracking
6. Ongoing Monitoring & Reporting
Your reputation isn’t static—we keep watching, optimizing, and improving.
- Weekly/monthly ORM reports
- Reputation score tracking
- Sentiment trend analysis
- Strategic recommendations for ongoing brand trust growth
Success Stories
“After a viral complaint tanked our Google rating, this team helped us rebound within three months—our average rating is now 4.6, and our search presence reflects our true service quality.”
— Owner, Hospitality Chain
“As a tech founder, my name was buried by an outdated lawsuit article. They helped publish interviews, profiles, and thought pieces that buried the negative results and rebuilt my online credibility.”
— Startup CEO, FinTech Industry
“When a competitor launched a fake review campaign against our top product, their ORM strategy neutralized the damage, rebuilt customer trust, and restored our top rankings on Google.”
— Head of Marketing, E-commerce Brand
Who Needs ORM?
- Brands with high customer visibility (e-commerce, healthcare, finance, hospitality)
- Professionals & executives with public profiles
- Startups seeking investment or strategic partnerships
- Individuals or businesses recovering from PR crises
- SaaS and tech companies facing review-based buying decisions
- Anyone who cares about what people see when they Google you