E-commerce PPC (Shopping Ads)
Our Shopping Ads Services
Showcase Your Products, Drive Qualified Traffic & Sales
Product Feed Audit & Optimization
- Clean, categorize, and enrich your Merchant Center feed
- Optimize titles, descriptions, and attributes for relevancy and CTR
Campaign Structure & Bidding Setup
- Standard vs. Smart Shopping campaigns: assess which aligns with your goals
- Tiered campaign structure (by brand, category, margins) for granular control
- Automated bidding strategies (tROAS, Maximize Conversion Value)
Promotions & Merchant Center Enhancements
- Configure Merchant Promotions and custom labels (seasonality, high‑margin)
- Set up local inventory ads and store‑pickup options
Feed Automation & Maintenance
- Ongoing feed monitoring to fix disapprovals, price mismatches, and out‑of‑stock issues
- Scheduled feed updates to reflect new products, sale events, and seasonal changes
Advanced Reporting & Attribution
- Integrate Google Analytics 4 with enhanced e‑commerce tracking
- Build Shopping‑specific dashboards showing product‑level performance, ROAS, and profit margins
Ongoing Optimization & Scaling
- Negative keyword mining to eliminate irrelevant spend
- Bid segmentation by device, geography, time of day
- Expand to Microsoft Shopping and Fedex Ads (where applicable)
What Are Shopping Ads?
Shopping Ads (Product Listing Ads) are visual, data‑driven advertisements that appear in Google Search, Google Shopping tab, and across Google’s Display Network. They feature your product image, title, price, store name, and promo labels—letting shoppers see key details before they even click. By tapping into high‑intent searches (“buy running shoes,” “wireless headphones under $100”), Shopping Ads deliver traffic that’s primed to purchase.
Why Shopping Ads Matter for E‑Commerce
- Higher Intent Traffic: Shoppers view product specifics—price, image—upfront, so clicks often convert at a higher rate than text ads.
- Competitive Visibility: Appear at the top of search results with minimal keyword-management overhead.
- Automated Feed‑Driven Campaigns: Once your product feed is optimized, Google dynamically serves the right ad for each relevant query.
- Rich Ad Formats: Showcase promotions (“Free Shipping,” “Sale”), use local inventory ads for in‑store pickup, and leverage Smart Shopping for AI‑driven retargeting and reach.
Our 5‑Step Shopping Ads Framework
- Feed Discovery & Cleanup
Audit your existing product data and fix issues that block impressions. - Structure & Strategy
Map out campaign hierarchies—brand, best‑sellers, clearance—to align bids with business priorities. - Implementation & Launch
Set up Merchant Center, Shopping campaigns, and automated bid strategies. - Optimization & Testing
Review search term reports for new negatives, adjust bids by margin, and test Smart vs. Manual Shopping. - Scale & Expand
Roll out best practices to international marketplaces, additional ad platforms, and advanced formats (Video Shopping Ads).
Key Metrics & Benefits
| KPI | Benefit |
|---|---|
| Return on Ad Spend (ROAS) | Track revenue generated per dollar spent on Shopping Ads. |
| Conversion Rate | Higher purchase rates from product‑focused traffic. |
| Cost per Click (CPC) | Optimize bids on top‑performing product groups to lower CPC. |
| Impression Share | Maximize visibility for your highest‑margin and best‑selling items. |
| Product‑Level Performance | Pinpoint which SKUs drive profit and which need feed adjustments. |
Case Study: Electronics Retailer
Challenge: Thousands of SKUs with low visibility and fluctuating margins
Solution: Restructured Shopping campaigns into margin‑tiered ad groups, enriched product titles/descriptions, and deployed tROAS bidding
Result:
- 2.7× ROAS within three months
- +45% uplift in Shopping ad impressions
- +32% increase in average order value
Ready to Turn Clicks into Carts?
Let Need Order’s Shopping Ads specialists optimize your product feed, streamline campaigns, and drive profitable e‑commerce growth.
Request Your Free Shopping Ads Audit
– Product feed health check
– Campaign & bidding strategy blueprint
– Estimated ROI projections