Keyword Strategy & Targeting
Keyword Strategy & Targeting
Put Your Ads in Front of People Already Looking for What You Offer
The right keywords don’t just get you traffic—they get you the right traffic.
At Need Order, we build keyword strategies that align with your audience’s intent and your business goals. Whether you’re focused on eCommerce, lead gen, or brand awareness, we help you win the search game with precision.
Keyword Research
- Keyword Discovery & Analysis
- Long-Tail Keywords
- Negative Keywords
Keyword Matching Types
- Broad Match
- Phrase Match
- Exact Match
- Broad Match Modifier
Keyword Mapping & Campaign Structure
- Mapping Keywords to Ads & Landing Pages
- Structuring Ad Groups Based on Keyword Themes
Why Keyword Strategy Matters?
Clicks are only valuable when they come from people who are ready to take action.
If your keywords are off, you’ll burn through budget fast—with nothing to show for it.
Here’s what poor keyword targeting causes:
- Irrelevant traffic and low conversion rates
- Ads showing for the wrong search intent
- Wasted ad spend on non-buyers
- Low Quality Score and higher CPCs
A strong keyword strategy fixes all of that—and more.
What’s Included in Keyword Strategy & Targeting?
Keyword Research
We dig deep into your industry, competitors, and audience to uncover high-opportunity search terms:
- Keyword discovery tailored to your niche
- Search volume, competition, and intent analysis
- Balanced mix of head terms and long-tail gems
Long-Tail Keywords
These low-volume phrases often convert the highest.
We find hidden opportunities your competitors are missing—and build around them.
Negative Keywords
We filter out the noise so your ads don’t show for irrelevant or low-converting queries.
Fewer wasted clicks = more efficient spend.
Keyword Matching Types
Not all keywords are created equal. We leverage match types to control where and how your ads show:
- Broad Match: Max visibility (with careful limits)
- Phrase Match: Relevant variations with tighter control
- Exact Match: Ultra-targeted queries
- Broad Match Modifier (where applicable): Hybrid flexibility and precision
Keyword Mapping & Campaign Structure
We don’t just find keywords—we organize them for success:
- Map each keyword to the right ad copy and landing page
- Build tightly themed ad groups that boost relevance
- Improve Quality Score and reduce CPC with smarter structure
What You Get with Need Order
- A clear, data-backed keyword strategy built for ROI
- A campaign structure that mirrors your customer journey
- Smarter targeting = fewer wasted clicks and more conversions
- Ongoing keyword optimization and expansion
What Clients Are Saying?
“We had no idea how many leads we were losing due to poor keyword targeting. After Need Order stepped in, our CPC dropped 25% and lead quality improved dramatically.”
— Samira D., B2B Services Director
Still Have Questions?
Q: What’s the difference between broad and phrase match?
A: Broad shows your ads for loosely related terms; phrase match shows them only when the search includes your keyword in that exact order or close variation. We’ll guide you on the best mix.
Q: Will you manage negative keywords too?
A: 100%. We actively build and update your negative list to eliminate wasted spend.
Q: Do you restructure existing campaigns?
A: Yes! If your current structure is underperforming, we rebuild it from the ground up using keyword mapping best practices.