PPC Audit & Optimization
Our PPC Audit & Optimization Services
Uncover Hidden Opportunities & Supercharge Campaign Performance
Account Structure & Settings Review
- Analyze campaign, ad group, and keyword organization
- Verify geo, device, and schedule settings
Keyword & Search Term Analysis
- Identify high‑cost, low‑performing keywords for pause or bid reduction
- Mine search term reports to add new high‑intent keywords and negatives
Ad Creative & Extension Evaluation
- Review ad copy, headlines, and descriptions for relevance and variety
- Audit and implement ad extensions (sitelinks, callouts, call extensions)
Bidding & Budget Assessment
- Evaluate bid strategies (manual vs. automated) against performance goals
- Optimize budget allocation across campaigns for maximum RO
Quality Score & Landing Page Alignment
- Check and improve factors influencing Quality Score: CTR, ad relevance, and landing page experience
- Ensure landing pages match ad intent and include clear CTAs
Tracking, Attribution & Conversion Setup
- Audit conversion tracking accuracy and attribution models
- Implement missing tags, cross‑domain tracking, and offline conversion uploads
Competitive & Auction Insights
- Leverage Auction Insights to benchmark against competitors
- Identify share of voice gaps and bid to win high‑value auctions
Performance Reporting & Roadmap
- Deliver detailed audit findings and prioritized action plan
- Set SMART goals, milestones, and KPI targets for ongoing optimization
What Is a PPC Audit & Optimization?
A PPC Audit & Optimization is a comprehensive review of your paid‑search accounts to identify inefficiencies, technical gaps, and growth opportunities—followed by data‑driven enhancements that boost conversions, lower costs, and align your campaigns with business goals. Whether you’re newly launching or scaling existing ads, an expert audit ensures your budget works harder.
Why It’s Critical
- Reveal Hidden Issues: Detect wasted spend from poor keyword choices, misaligned match types, and underperforming ad groups.
- Align with Best Practices: Ensure your account structure, tracking, and bidding tactics follow platform‑approved standards.
- Capture Quick Wins & Long‑Term Gains: Implement low‑effort fixes (e.g., negative keywords, bid adjustments) for immediate ROI, while planning strategic enhancements (e.g., new campaign types, audience expansions).
Our 5‑Phase Audit & Optimization Process
- Discovery & Data Collection
We gather historical data, access levels, and business objectives to set the audit scope. - Audit & Diagnostic
Our specialists perform a line‑by‑line review—campaigns, keywords, ads, bids, budgets, and tracking. - Action Plan & Quick Wins
We prioritize fixes by impact and effort, implementing immediate adjustments that deliver rapid ROI. - Optimization & Testing
We roll out strategic enhancements—new campaigns, audience layers, and bid tactics—backed by A/B tests. - Reporting & Continuous Improvement
We provide a comprehensive report and roadmap, then transition to regular performance reviews and iterative tweaks.
Key Metrics & Benefits
| KPI | Benefit |
|---|---|
| Cost per Acquisition (CPA) | Reduced CPA through focused bid and keyword optimizations. |
| Return on Ad Spend (ROAS) | Increased ROAS by reallocating budget to top‑performing areas. |
| Quality Score | Improved Quality Scores lead to lower CPCs and better ad ranks. |
| Click‑Through Rate (CTR) | Higher CTR from more relevant ads and optimized extensions. |
| Conversion Rate | Uplift in conversion rates by aligning ads and landing pages. |
Ready to Elevate Your PPC Performance?
Don’t let hidden inefficiencies drain your budget. Partner with Need Order’s PPC experts to audit, optimize, and scale your advertising for sustainable growth.
Request Your Free PPC Audit & Optimization Plan
– Deep‑dive account analysis
– Priority action recommendations
– Projected impact & ROI forecast