Social Media PPC (Paid Social Ads)
SM PPC Services
Turn Social Scrolling into Sales with Precision‑Targeted Paid Campaigns
Audience Research & Segmentation
- Build detailed personas
- Create lookalike audiences based on your best customers
- Segment by funnel stage and platform behavior
Ad Creative Development
- Copywriting for scroll-stopping headlines and CTAs
- Visuals: static, carousel, video, story-format
- A/B testing of ad formats and messaging
Campaign Setup & Funnel Mapping
- Top-of-funnel (awareness), middle (consideration), and bottom (conversion) strategies
- Multi-ad-set structures for testing and optimization
- Pixel integration for event tracking and attribution
Budgeting & Bidding Strategy
- Smart allocation based on platform, audience intent, and ROAS
- Manual & automated bidding setups to control costs and scale winners
Ongoing Optimization
- CTR, CPM, CPA, ROAS tracking
- Ad fatigue monitoring and refresh cycles
- Frequency control and creative rotation
Analytics & Reporting
- Cross-channel ROI reporting
- Custom dashboards by campaign goal (leads, purchases, video views, etc.)
- Weekly insights & optimization suggestions
What Is Social Media PPC?
Social Media PPC—also known as Paid Social Advertising—involves running highly targeted, paid campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, X (Twitter), Pinterest, and Snapchat. Unlike traditional search PPC, where users are actively searching, social PPC reaches users before they search—by tapping into their interests, behaviors, and online patterns.
This proactive targeting allows your brand to:
- Generate demand
- Nurture cold audiences
- Re-engage visitors
- Drive measurable conversions
…all while users are casually browsing their favorite apps.
Why Social PPC Matters
- Reach Where Attention Lives: The average user spends over 2.5 hours/day on social media. Paid ads put your brand in the spotlight—where your audience is already engaged.
- Laser‑Focused Targeting: Reach users by age, interests, job title, industry, income level, behaviors, device, life events, and more.
- Creative Storytelling: Use video, carousels, reels, and stories to present your brand visually and emotionally—perfect for mid and top‑funnel growth.
- Great for All Funnel Stages: Build awareness, grow email lists, push retargeting, or drive purchases—social ads do it all.
Platforms We Manage
| Platform | Strengths |
|---|---|
| Facebook Ads | Full-funnel targeting, vast reach, retargeting, strong lead generation. |
| Instagram Ads | Visual storytelling, brand building, product discovery. |
| LinkedIn Ads | B2B targeting by job title, industry, company size, decision-maker reach. |
| TikTok Ads | Gen Z & Millennial reach, native content feel, explosive brand awareness. |
| Pinterest Ads | High intent shoppers, perfect for lifestyle, fashion, home, and food. |
| Snapchat Ads | Younger demographics, quick reach, location-based targeting. |
| X (Twitter) | Real-time visibility, great for trending offers or product launches. |
Key Metrics We Monitor
| Metric | Why It Matters |
|---|---|
| Click-Through Rate (CTR) | Measures ad engagement—tells us if creatives are resonating. |
| Cost Per Click (CPC) | Tracks cost-efficiency of each platform. |
| Cost Per Action (CPA) | Reveals true cost of each lead, sale, or signup. |
| Return on Ad Spend (ROAS) | Shows real profitability—what $1 of ad spend brings in. |
| Frequency & Reach | Helps balance visibility with user fatigue. |
| Video View Rates | Useful for top-funnel storytelling and engagement tracking. |
Case Study: DTC Skincare Brand
Challenge: Plateaued website traffic and low conversion from organic posts
Solution: Rolled out Instagram & TikTok video ads targeting interest-based and lookalike audiences with educational UGC content
Result:
- 3.2x ROAS within 60 days
- CPA dropped by 47%
- Monthly revenue from social increased by 89%
Let Need Order Scale Your Brand Through Paid Social
Whether you’re a B2B company aiming to reach decision-makers or a DTC brand looking to scale your sales, our Paid Social strategies are tailored for impact.
Request Your Paid Social Growth Plan
— Audience & platform match
— Creative & budget recommendations
— Funnel-based campaign structure